For this next blog, I'd like you to explore the Journey Mapping tool. Journey Maps allow us to understand what happens to people as they navigate a particular context in which we are particularly interested. It is an important research and evaluation tool in our process, but we are going to explore it here as a method to greater empathy through understanding a person's set of experiences.
For this one, you'll need to interview someone about their experience, as described below. Be sure to describe who this person is, including their current major and other relevant information about them that will help us know this person a bit better. As always, feel free to disguise the identity (except for their current major), given this is a public blog.
The context you'll be exploring is the journey to choosing a major. In your interviews, the starting point will be when your participant first started thinking about college majors. As you ask them about their milestones, be sure to capture the following factors:
- what was the primary influencer, being sure to categorize whether it was a person, experience, or something else
- what major(s) were they considering as their primary focus and secondary focus
- how confident we're they feeling about this major at that time (100% confident, very confident, somewhat confident, not at all confident)
- anything else relevant to them at that point in time
You can certainly leave it open for your participant to identify the milestones, but you should be ready to prompt them with at least the following points on their timeline:
- when they first thought about a college major
- each time they changed their focus prior to entering college
- first entering college
- at least at the start of each semester to where they are now
- &/or other times they changed their focus during a semester
Feel free to use the attached template (coming soon) for your field notes, since it contains the prompts described above. The PDF is here and the Word doc is on Blackboard.
Nice blog... Journey Mapping tool designed for any businesses, any purposes. It's scalable, customizable, and support instant document generation.
ReplyDelete