For this next blog, I'd like you to get some experiences thinking
about and even trying to build a visualization of data. You may want to
look at the slides I've posted on Blackboard for our session next
Monday for inspiration and a wide range of visualization ideas.
Warning: the file sizes are really big (https://courses.utexas.edu, so
be prepared when downloading.
The first step of this
blog is to find a source of quantitative data. You can choose a data
source yourself or use one of my suggestions below from Mintel (I've
posted the report summaries that you can use on Blackboard under Course
Documents/Blog Stuff). I've tried to find a few reports that seemed
interesting to me. The data source you use should be fairly simple for
this first exercise, so do not choose one that is overly complicated (or
choose just a piece of that data).
This one will not
be graded based on word length, but, rather, the effort and creativity
of your visualization approach. What you produce does not need to be
pretty - I'm not assuming you know how to use Adobe Illustrator or
similar package, so you are welcome to draw it out very simply or do a
basic representation in Powerpoint or something similar. So, I'll be
looking at how much data you attempt to represent and your effort to
push yourself to visualize in a way that tells an interesting story. Be
bold and experimental with this - I promise to reward you for your
audacity.
Report Topics from Mintel
Dollar & Discount Retailing Customers
Food Trucks
Fragrances
Marketing to Non-Traditional Parents
Red Meat
Retailer Loyalty Programs
Teen & Tween Beauty and Personal Care Consumer
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