For this one, I'd like for you to think seriously about the ethics of
what we do in marketing to gain insights about people that we then hope
to use to influence them to buy/use our products and services (or
buy/use them more often). Living in a world of big data and creating
opportunities to capture key insights in more qualitative approaches, we
are always attempting to pull in more and more data about people and
more and more of that data is becoming more personal and, often, more
sensitive in nature.
So, is there or should there be
some limit to all of our efforts or is all of this just fair game in the
pursuit of a free and more effective marketplace, placing the burden of
responsibility on the people who end up providing their information
through one means or another (either answer surveys, using social
platforms, shopping in our stores or online, etc)?
There
are several articles assigned for you to read on this topic and there
have certainly been numerous other recent articles on the topic
(especially around big data and social media).
For
this blog, please pay attention (again) to the guidelines in the
syllabus and at the top right of this class blog page. I'd like to see
your ability to present, discuss, and, support/refute various
perspectives on this topic, while also writing about your own
experiences as a person in the marketplace and incorporating the articles mentioned previously
(either those I have assigned or others you have read). There should be
plenty of material here for you to write quite a bit.
Have fun with it, although think seriously about this topic.
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